RAISE HECK — SCHEDULE A SHOOT →N° I / 06
WE DON'T POSE.
Posing is a costume. We're not in the costume business.
— THESIS / HOW WE SHOOT
WORKINGTHESIS.
Six lines. Read them in order, or in any order. They're all the same thing. Stamped on every roll we file.
N° II / 06
WE DON'T ASK.
Permission flattens the moment. We wait for the room to forget the camera.
N° III / 06
WE WAIT.
Most cameras leave the room before the truth shows up. Ours doesn't.
N° IV / 06
WHEN THE MASK DROPS.
We shoot it, then we shoot the next one, and the one after that.
N° V / 06
WE FILE THE HONEST ONE.
Polished can be made later. Honest can't be faked.
N° VI / 06
THAT'S THE FRAME.
Defy ordinary. Capture extraordinary. Stamped on every roll we file.