WHAT WE SHOOT.
— PEOPLE, NOT POSESHeckRaiser Productions is a portrait and editorial photography studio working with founders, executives, families-of-business, agencies, magazines, and individuals across Upstate NY and the Northeast. We make portraits and documentary frames of actual humans doing actual things — the founder at her workbench, the chef at the pass, the band in the green room, the carpenter at the saw, the kid at the diner counter.
The work spans business and executive portraits for press, websites, and annual reports, editorial documentary for magazine features and brand stories, day-in-the-life shoots for founders and operators telling the story behind the company, and candid portrait sessionsfor individuals who want a real photograph instead of a corporate headshot. Quiet direction, lots of listening, very little posing.
WHERE WE WORK.
— ON LOCATION, MOSTLYBased in Upstate NY and shooting regularly across the Capital Region, the Hudson Valley, the Adirondacks, and out into NYC, Boston, Burlington, Philly, and beyond. Most of the work happens on location — in shops, kitchens, studios, offices, on jobs, at the bar after — because that's where the photographs actually live. We'll work in a studio if the brief calls for it, but the best portraits we make tend to happen where the subject already spends their time.
Multi-day editorial assignments, out-of-state founder shoots, and tour-style coverage for documentary projects are quoted with travel built into the number.
WHAT YOU GET.
— DELIVERABLES, NO SURPRISES- HIGH-RES EDITED GALLERY — color-graded, sequenced for the story, ready for press, web, and print.
- SOCIAL CROPS — 1:1, 4:5, 9:16 for the brand feed, the founder profile, the story re-share.
- PRESS & EDITORIAL EXPORTS — sized and named so a magazine, blog, or annual report can drop them straight in.
- HEADSHOT CROPS — clean, web-ready headshots pulled from the take when the brief includes them.
- RAW ARCHIVE ON REQUEST — the full take, organized for licensing, prints, or future use.
HOW IT WORKS.
— ONE CONVERSATION, ONE QUOTE, ONE PLANTell us who we're shooting and what the photographs need to do — the website About page, the magazine feature, the funding round announcement, the annual report — and we come back with a custom quote, a shot list scoped to the brief, and a turnaround timeline that fits your release. Most quotes go out within 24 hours, and most galleries are delivered within a week.
You'll work directly with Jared on every shoot. The person who reads your brief is the person who shows up to your shop, makes the photographs, and edits them.
WHY HECKRAISER.
— DOC-STYLE, NOT DIRECTOR-STYLEThe fastest way to make a bad portrait is to over-direct. The fastest way to make a good one is to listen, set up the room so the light works, and let the subject be themselves. We've been making portraits since 2019 — for bands, founders, athletes, families, and the regulars at the diner — and the work reads like the person instead of the pose.
If you're looking for an editorial photographer, a documentary photographer, a candid portrait photographer, or just someone in Upstate NY who can make a real business portrait without making it feel like a stock photo — start with the inquiry below.